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Contact UsDigital Marketing Certificate Syllabus
SEO Certificate Course (10 weeks)
- Developing an SEO Audit
- Establishing an SEO Strategy
- Setting SEO Goals
- Measuring SEO
- Reporting SEO
- SEO Process Management
- JavaScript SEO
- Internal Linking
- Web Speed Optimization
- Mobile Optimization
- Structured Data
- Developing Topic Clusters
- Keyword Mapping
- E-A-T
- Content Pruning
- Image Optimization
- Video Optimization
- SERP Features Optimization
- Knowledge Panel Optimization
- International SEO
- News SEO
- E-commerce SEO
- SaaS SEO
- Travel SEO
- Enterprise SEO
- Small Business SEO
- Local SEO
- App Store Optimization
- Start an SEO Business
- Amazon SEO Guidelines
- YouTube SEO Guidelines
- Show SEO value to Non-SEOs
- Creating SEO Contracts
- SEO Jobs Interviews
- Budgeting SEO
- Building an SEO Team
- Communication with SEO Stakeholders
- SEO Product Management
- SEO Myths
- Logfile Analysis for SEO
- XML Sitemaps Optimization
- Robots.txt Optimization
- Paginations Optimization
- Edge SEO
- Outreach for Link Building
- Backlinks Analysis
- Digital PR & Link Building
- Broken Link Building
- Disavowing Backlinks
- Rankings Drop Analysis
- Keyword Cannibalization Analysis
- Crawl Budget Optimization
- SEO for Web Redesigns
- SEO for New Web Launches
- Removing URLs from Google
- Dealing with Google Penalties
- Google Core Updates Recovery
- SEO For Web Migrations
- Optimizing Products Pages
- Optimizing Faceted Navigation
- Detect & Protect from Negative SEO
- SEO for Web Stories
- Google Discover Optimization
- SEO Testing
Content Writing Certificate Course (6 Weeks)
- Content Planning and Research
- Content Writing Methods
- Content Optimization
- Content Writing for Blogs (SEO Focused)
- Content Writing for Website (Conversion Focused)
- Content Writing for Social Media
- Script Writing for Videos
- Strategies for Blogs (Rank Your Website)
- Strategies for Social Media (Gain Clients)
Social Media Marketing Certificate Course (6 weeks)
- Understanding Platforms
- Content Creation
- Content Management
- Branding
- Content A/B testing
- Growth and Optimization
- Video Creation
- Scripting and Recording
- Editing
- Understanding Algorithms
Paid Advertisement Certificate Course (8 weeks)
- Platforms
- Account Setup
- Meta Ads (Facebook + Instagram)
- Google Ads
- LinkedIn Ads
- Amazon Ads
- Flipkart Ads
- Blinkit and Zepto Ads
- Campaign Structures
- Ad Group Structures
- Keyword Research and Targeting
- Audience Targeting
- Tracking Setup
- Ad Strategies
- Copywriting (Headline and Description)
- Ad Optimization
- Manual Bidding Strategies
- Automated Bidding Strategies
- Paid Ads Account Audit
- Ad Forecasting
- Process of Graphic/Video Creation for Ads
- Checklists
- Data Analysis
- Optimizing ads using data
- Using automation in ads (Rules and Scripts)
Analytics Certificate Course (4 weeks)
- Website Analytics
- Social Media Analytics
- Google Analytics
- Google Tag Manager
- Data Analysis
- Forecasting
- A/B Testing
- Google Sheets/Excel
- Understanding Metrics
- Creating Metrics
- Data Visualization
Automation and AI Certificate Course (1 week)
- Automating Daily Tasks
- Automation Tools
- AI Tools (Chat GPT, Canva, Descript)
- AI Content Creation Techniques
Learn Free Tools To Use (Free with Other Courses)
- Keyword Research Tools
- On-Page SEO Tools
- Link Building Tools
- Search Monitoring and Rank Tracking Tools
- Dashboards & Reporting Tools
- Web Speed Optimization Tools
- PPC Tools
- Social Media Tools
Portfolio Project (Only for SEO and Social Media Course)
- Grow a Real Website
- Grow a Social Media Account
- Track Live Performance
- Generate Reports
- Presentation
Final Exam and Certificate
- Measure Your Digital Marketing Knowledge via MCQ Exam
- Month over Month Improvement in the Project Website
- Certificate Ceremony
Fees
Financial Aid Available
Meet Your Mentor
Shivam Singh
Founder – wiseguyxl.com
Education
B.A., Triple Majors in Marketing Management, Psychology, Economics
Indian Institute of Psychology & Research (IIPR), Bangalore University
Digital Marketing
Indian Institute of Management (IIM) Indore
Work Experience
Over 6 years of experience in Digital Marketing.
Shivam has worked with over 29 startups and 50+ companies in India, the USA, the UK, Australia, and Europe.
Shivam has generated over $3M in revenue via Digital Marketing for businesses.
Digital Marketing Certificate Benefits
Placement Assistance
Don’t Just Learn, Get Hired: Our Placement Assistance Connects You with Top Digital Marketing Roles!
Portfolio
Build a Portfolio of Real, Live Websites That Showcase Your Skills and Impress Employers!
Digital Marketing Interviews
Ace Your Digital Marketing Interviews: Master the Questions That Matter and Land Your Dream Job!
Remote Jobs
Break Free from the 9-to-5: Unlock High-Paying Remote Jobs in Digital Marketing from Anywhere in the World!
FAQs
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How will digital marketing course help me build my career?
Digital marketing is one of the top 10 required skill as per Coursera and Forbes, it has high demand and quality marketers are required in every company that has digital presence. Learning these skills will help you stand out of the crowd and will make you ready for the job market.
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How will a digital marketing course help my business?
As a business owner, you can learn and implement these skills by yourself or you can hire someone to do it for you. Having this knowledge will help you in guiding your team’s marketing effort and you will be able to understand what works and what does not.
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Will I get a certificate?
Yes, you will get a certificate after completing the digital marketing course and anyone can verify it on our verification portal.
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What do you mean by live website for portfolio?
We will divide the batch in teams based on the number of total students. Then each team will get a website which they will build. You will be responsible for creating the website, implementing analytics, writing content, and implementing SEO.
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Can I build my social media profile for portfolio?
Yes, you will be taught social media marketing and you can use that knowledge to grow your social media presence, along with the website.
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How much salary can I expect after the course?
You can expect at least 3L per annum. Students with good skills can reach as much as 9L per annum.
Your salary depends on the company you join, your digital marketing skills, communication in English, presence and portfolio. -
Can I get a work from home job?
Yes, it’s possible to get a work from home job in digital marketing.
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How will you help me with placements?
We coordinate with companies that require digital marketing interns and digital marketing associates, and arrange your interviews. We will help you with your resume and interview preparation.
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How will you help business owners in hiring people?
We teach business owners how to conduct interviews and what skills to look at. Also, after the course you will have much better knowledge and will be able to assess the ability of candidates.
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I want to know more about the teacher.
Your teacher is Shivam Singh. He has over 6 years of experience in digital marketing, you can visit his LinkedIn profile to see his professional life and Instagram to see what kind of a person he is.
He likes sharing knowledge and has been helping people for years in learning digital marketing and getting jobs. -
What is the schedule for the classes?
Classes will be on weekdays Mon-Fri (Except Thursday and Public Holidays) at 7 pm to 8 pm.
Extra classes if required will be on Saturday between 10 am to 12 pm.Classes will include both theory and practical sessions.
This structure ensures a balanced learning approach with interactive and practical experiences!
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Will there be an exam?
Yes, there will be an exam. It will consist of MCQs and practical tests.