Home Services
Local marketing for HVAC, roofing, plumbing and trades
Home-service searches are urgent and local, and roofing and HVAC leads are among the most expensive to buy. Owning the map pack and running disciplined paid search lets you rely less on shared leads from marketplaces.
What makes marketing home-service and trade businesses hard
- Shared leads from marketplaces that go to several competitors at once
- Seasonal demand swings (heating, cooling, storm season)
- Missed calls when crews are on the job
- Licensing and trust: proving you are qualified and insured
Our playbook
01
Service-area SEO
Service and town pages backed by real jobs, photos and reviews, not copy-paste doorway pages.
02
Map-pack dominance
Google Business Profile optimization, job photos, review requests after every job.
03
Paid search and Local Services Ads
Emergency and high-ticket campaigns with call tracking.
04
Call and follow-up automation
Missed-call text-back, quote follow-up and seasonal maintenance reminders.
Marketing for home-service and trade businesses by country
Terminology, regulators and directories differ in each market. Choose yours for local detail.
- 🇺🇸 Home-service companies in the USGoogle Local Services Ads charge per lead rather than per click and are often the first thing searchers see for urgent home-service searches.
- 🇬🇧 Trades and home-service businesses in the UKBoiler and heating searches spike every autumn; campaigns and service pages should be ready before the first cold snap.
- 🇨🇦 Home-service companies in CanadaHomeStars reviews are widely used in Canada and often appear for branded and local searches.
- 🇦🇺 Tradies and home-service businesses in AustraliaMarketplace leads are often shared; owning the map pack reduces dependence on hipages and similar platforms.
- 🇦🇪 Home-service companies in the UAEAC maintenance demand peaks ahead of summer; campaigns should scale up from spring.
Services for this industry
- SEOTechnical, on-page and content-led SEO for law firms, accountants, financial advisors and B2B brands across the US, UK, Canada, Australia and the UAE.
- PPCGoogle Ads, Microsoft Ads and paid social management built around cost per qualified lead, for law firms, accountants, financial advisors and B2B companies.
- AutomationWorkflow and AI automation for intake, onboarding, follow-up and reporting, so your team spends time on clients, not admin.
- Web DevelopmentFast, accessible, SEO-ready websites built on Next.js and modern CMSs, designed to turn visitors into enquiries.
What we measure
- Booked jobs
- Cost per booked job
- Calls from Google Business Profile
- Review velocity
Frequently asked questions
Should we create a page for every town we serve?
Only where you can add genuinely local content: real jobs, photos and reviews. Mass-produced town pages risk being treated as spam.
Let’s talk about marketing for home-service and trade businesses
Tell us about your firm, your markets and your goals, and we’ll come back with a clear plan and next steps.
Get a proposal