Email Marketing
Email marketing that keeps clients coming back
Most professional firms sit on a list of past clients and lost enquiries they never contact again. We build consent-based email programs (nurture sequences, seasonal campaigns and newsletters) that turn that list into repeat work and referrals.
What you get
- Enquiries that didn’t convert get a structured follow-up sequence
- Past clients hear from you at the moments that matter (tax deadlines, renewals, reviews)
- Healthy deliverability: authenticated domains, clean lists, low complaint rates
- Consent and unsubscribe handling that meets local law in each market
How we work
01
Audit
List health, domain authentication (SPF, DKIM, DMARC), current flows and consent records.
02
Strategy
Segments, triggers and a content calendar mapped to your client lifecycle.
03
Build
Templates, automations and CRM integration.
04
Run and report
Campaign sends, A/B tests and monthly reporting on replies, bookings and revenue.
What’s included
- Deliverability setup (SPF, DKIM, DMARC, BIMI)
- Welcome, nurture and re-engagement sequences
- Newsletters and seasonal campaigns
- CRM and booking-system integration
- Consent capture and preference centers
Email Marketing by industry
Every industry has different buyers, rules and economics. See how we approach yours.
- Accountants & CPAsSEO, PPC, email and automation for accounting firms, CPAs and tax advisors who want steady, recurring clients rather than seasonal spikes.
- Financial AdvisorsCompliance-aware SEO, PPC and content marketing for financial advisors, planners, RIAs and wealth managers.
- Med Spas & AestheticsSEO, paid social, Google Ads and rebooking automation for med spas, aesthetic clinics and cosmetic practices, within strict advertising rules.
Frequently asked questions
Which email platforms do you work with?
Most major platforms, including Mailchimp, HubSpot, Klaviyo, ActiveCampaign and Brevo, plus our own platform, Bluey Email.
Can we email people who enquired but never became clients?
Usually yes, if they gave consent or the law in your market allows contact based on the existing relationship. We check consent rules for each market before any send.
Talk to us about Email Marketing
Tell us about your firm, your markets and your goals, and we’ll come back with a clear plan and next steps.
Get a proposal