PPC
PPC management built around cost per qualified lead
In industries where a click can cost more than a lunch, wasted spend adds up fast. We build and manage Google Ads, Microsoft Ads and paid social campaigns around one number: what it costs you to win a qualified enquiry.
What you get
- Lower cost per qualified lead, not just cheaper clicks
- Conversion tracking that separates real enquiries from spam and existing clients
- Campaigns that stay inside each platform’s policies for legal, financial and healthcare ads
- Landing pages built to convert paid traffic
How we work
01
Account audit
Search terms, match types, negatives, tracking and wasted spend. We show you exactly where budget is going on searches that never become clients.
02
Tracking first
GA4, offline conversion imports and call tracking so bidding optimizes for leads that become clients.
03
Campaign build
Tightly themed campaigns by service and location, with ad copy that meets advertising rules in your profession and market.
04
Landing pages
Fast, focused pages for each campaign theme, A/B tested.
05
Weekly optimization
Bids, budgets, negatives and creative reviewed weekly; monthly reporting on cost per lead and lead quality.
What’s included
- Google Ads and Microsoft Ads management
- Local Services Ads setup where available
- LinkedIn and Meta campaigns for B2B and consumer niches
- Conversion tracking and offline conversion imports
- Landing page design and testing
- Advertiser verification support for regulated categories
PPC by industry
Every industry has different buyers, rules and economics. See how we approach yours.
- Law FirmsMarketing for law firms: SEO, Google Ads and AI-search visibility for personal injury, family, immigration, estate planning and business law practices.
- Accountants & CPAsSEO, PPC, email and automation for accounting firms, CPAs and tax advisors who want steady, recurring clients rather than seasonal spikes.
- Financial AdvisorsCompliance-aware SEO, PPC and content marketing for financial advisors, planners, RIAs and wealth managers.
- MSPs & IT ServicesSEO, PPC, AI-search and automation for managed service providers, IT support companies and cybersecurity firms selling high-value contracts.
- Dental PracticesLocal SEO, Google Ads and booking automation for dental practices, orthodontists and implant clinics.
- Med Spas & AestheticsSEO, paid social, Google Ads and rebooking automation for med spas, aesthetic clinics and cosmetic practices, within strict advertising rules.
- Home ServicesLocal SEO, Google Ads and Local Services Ads for HVAC, roofing, plumbing, electrical and other home-service businesses.
Frequently asked questions
What budget do I need?
It depends on your market’s click costs. Legal and financial clicks are among the most expensive on Google, so we model a starting budget from your target cost per lead before launch.
Can you take over an existing account?
Yes. We audit it first and keep the history intact. Rebuilding from scratch throws away useful conversion data.
Do you handle Google’s verification for financial or legal advertisers?
We guide you through it. Some markets require advertiser verification or regulator authorization before financial-services ads can run.
Talk to us about PPC
Tell us about your firm, your markets and your goals, and we’ll come back with a clear plan and next steps.
Get a proposal