Law Firms
Law firm marketing that brings in signed cases, not just clicks
Legal is one of the most expensive categories in search advertising, and the firms that win combine strong organic visibility, tightly managed paid search and a reputation that AI assistants recognize. We work with personal injury, family, immigration, estate planning and business law firms.
What makes marketing law firms hard
- Click costs for practice areas like personal injury are among the highest on Google
- Directories and lead-generation sites outrank individual firms for many searches
- Professional conduct rules limit claims, testimonials and how results can be described
- Intake teams waste time on unqualified enquiries from the wrong practice area or jurisdiction
Our playbook
01
Practice-area architecture
A dedicated, in-depth page for every practice area and sub-type (e.g. car accidents, truck accidents, workplace injuries), each linked from your main navigation and within three clicks of the homepage.
02
Local visibility
Google Business Profile optimization for every office, consistent name/address/phone data and reviews gathered within your professional rules.
03
Attorney and lawyer E-E-A-T
Detailed bios with admissions, education, notable matters and publications, connected to the content each lawyer writes or reviews.
04
Paid search with intake in mind
Campaigns segmented by practice area, aggressive negative keywords and call tracking so you pay for cases, not curiosity.
05
AI-search visibility
Answer-first legal guides and consistent entity data so assistants like ChatGPT and Google AI Overviews cite your firm.
Marketing for law firms by country
Terminology, regulators and directories differ in each market. Choose yours for local detail.
- 🇺🇸 Law firms in the USGoogle Local Services Ads for lawyers can sit above standard search ads in many US cities, which makes them worth testing alongside regular PPC.
- 🇬🇧 Solicitors in the UKPricing pages required by the Transparency Rules are also strong SEO assets: “conveyancing fees” and “probate solicitor cost” searches have clear commercial intent.
- 🇨🇦 Law firms in CanadaProvince-level pages (Ontario, BC, Alberta) usually match how Canadians search for legal help better than national pages.
- 🇦🇺 Law firms in AustraliaPersonal injury firms in NSW and Queensland need content-led SEO built on information, not advertising claims.
- 🇦🇪 Law firms in the UAEBilingual English/Arabic content and clear onshore vs. free-zone positioning help both buyers and AI assistants place your firm correctly.
Services for this industry
- SEOTechnical, on-page and content-led SEO for law firms, accountants, financial advisors and B2B brands across the US, UK, Canada, Australia and the UAE.
- PPCGoogle Ads, Microsoft Ads and paid social management built around cost per qualified lead, for law firms, accountants, financial advisors and B2B companies.
- AEO / GEOAnswer Engine and Generative Engine Optimization so AI assistants like ChatGPT, Gemini, Perplexity and Google AI Overviews mention and cite your firm.
- Web DevelopmentFast, accessible, SEO-ready websites built on Next.js and modern CMSs, designed to turn visitors into enquiries.
- AutomationWorkflow and AI automation for intake, onboarding, follow-up and reporting, so your team spends time on clients, not admin.
What we measure
- Qualified consultations booked
- Cost per signed case
- Calls from Google Business Profile
- Practice-area rankings by city
- AI assistant mentions
Firms we’ve worked with
Napoli Shkolnik · Law Offices of Adam Baron · EPGD Business Law · Baron Herskowitz & Cohen · Neufeld Law Firm · International Law Section
Frequently asked questions
Which practice areas do you work with?
Personal injury, family, immigration, estate planning, employment, criminal defense and business law.
Can you help with legal advertising rules?
We write within the professional conduct and advertising rules that apply in your jurisdiction and flag anything that needs your compliance review. Final sign-off always stays with your firm.
Let’s talk about marketing for law firms
Tell us about your firm, your markets and your goals, and we’ll come back with a clear plan and next steps.
Get a proposal