Med Spas & Aesthetics
Marketing for med spas and aesthetic clinics
Most aesthetic clinics are single-location businesses competing in a fast-growing market. Advertising prescription treatments is tightly restricted in every market we serve, so successful campaigns focus on consultations, practitioners and outcomes rather than product names.
What makes marketing med spas and aesthetic clinics hard
- Rules restricting advertising of prescription-only treatments such as botulinum toxin
- Ad platform restrictions on healthcare and cosmetic procedures
- High competition and price-led discounting
- Keeping patients rebooking on schedule
Our playbook
01
Consultation-led pages
Treatment and concern pages ("forehead lines", "skin laxity") that lead to a consultation, written within advertising rules.
02
Local SEO and reviews
Google Business Profile, practitioner bios and credentials.
03
Paid social and search
Campaigns that comply with platform healthcare policies and local rules.
04
Rebooking automation
Treatment-interval reminders by email and SMS, with consent.
Marketing for med spas and aesthetic clinics by country
Terminology, regulators and directories differ in each market. Choose yours for local detail.
- 🇺🇸 Med spas in the USOwnership and supervision rules differ widely by state, so campaigns should reflect who performs treatments and under whose supervision.
- 🇬🇧 Aesthetic clinics in the UKCampaigns built around concerns (“frown lines”, “skin rejuvenation”) and consultations stay compliant and still capture high-intent searches.
- 🇨🇦 Med spas in CanadaConsultation- and concern-led campaigns avoid the prescription-drug advertising limits while still capturing intent.
- 🇦🇺 Cosmetic clinics in AustraliaConcern-led content and practitioner credentials are the compliant way to compete for cosmetic searches.
- 🇦🇪 Aesthetic clinics in the UAEDubai and Abu Dhabi are major aesthetics markets; English and Arabic landing pages widen reach.
Services for this industry
- SEOTechnical, on-page and content-led SEO for law firms, accountants, financial advisors and B2B brands across the US, UK, Canada, Australia and the UAE.
- PPCGoogle Ads, Microsoft Ads and paid social management built around cost per qualified lead, for law firms, accountants, financial advisors and B2B companies.
- Email MarketingLifecycle email, nurture sequences and newsletters that turn enquiries and past clients into revenue, with consent and deliverability handled properly.
- AutomationWorkflow and AI automation for intake, onboarding, follow-up and reporting, so your team spends time on clients, not admin.
What we measure
- Consultations booked
- Rebooking rate
- Cost per new client
- Lifetime client value
Frequently asked questions
Can we advertise Botox?
In most of our markets you cannot advertise prescription-only medicines such as botulinum toxin to the public by name. We build campaigns around consultations and concerns instead.
Let’s talk about marketing for med spas and aesthetic clinics
Tell us about your firm, your markets and your goals, and we’ll come back with a clear plan and next steps.
Get a proposal