AEO / GEO
Get your firm cited by ChatGPT, Gemini and Google AI Overviews
Buyers increasingly ask AI assistants which lawyer, accountant or agency to use before they ever click a search result. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) make sure those assistants know who you are, trust what you say and cite your pages.
What you get
- Your firm named in AI answers for the questions your clients ask
- Pages structured so AI systems can quote them accurately
- Consistent entity data (name, services, locations, people) across the web
- Tracking of how often you appear in AI answers, and for which prompts
How we work
01
AI visibility baseline
We test hundreds of real buyer prompts across ChatGPT, Gemini, Perplexity and Google AI Overviews and record who gets mentioned.
02
Entity clean-up
Consistent organization, people and service data across your site, Google Business Profile, directories, LinkedIn and Wikidata where appropriate.
03
Answer-ready content
Direct answers, clear definitions, FAQs, original data and author credentials that AI systems prefer to cite.
04
Technical access
Server-rendered content, structured data, llms.txt and crawler access for AI user agents.
05
Track and expand
Monthly share-of-voice reporting across AI assistants, then new topics where competitors are cited and you are not.
What’s included
- AI visibility audit across major assistants
- Entity and knowledge-graph optimization
- Answer-first content and FAQ programs
- Structured data and llms.txt
- AI share-of-voice tracking
Specialist AI-search services
- ChatGPT SEOIncrease how often ChatGPT mentions and links to your firm when buyers ask for recommendations in your field.
- Google AI OverviewsGet your pages cited in Google AI Overviews and AI Mode, and protect click-through as AI answers take over search results.
- AI Visibility TrackingMonthly tracking of how often your brand is mentioned and cited by ChatGPT, Gemini, Perplexity and Google AI Overviews compared with competitors.
- AI Readiness AuditA one-off audit of whether AI crawlers can access, understand and trust your website, with a prioritized fix list.
AEO / GEO by industry
Every industry has different buyers, rules and economics. See how we approach yours.
- Law FirmsMarketing for law firms: SEO, Google Ads and AI-search visibility for personal injury, family, immigration, estate planning and business law practices.
- Financial AdvisorsCompliance-aware SEO, PPC and content marketing for financial advisors, planners, RIAs and wealth managers.
- MSPs & IT ServicesSEO, PPC, AI-search and automation for managed service providers, IT support companies and cybersecurity firms selling high-value contracts.
Frequently asked questions
Is AEO/GEO different from SEO?
It builds on SEO. AI assistants still rely heavily on pages that rank and on trusted third-party sources, so strong SEO is the foundation. AEO/GEO adds entity work, answer-first formatting and AI-specific tracking.
Can you guarantee ChatGPT will recommend us?
No one can. AI answers vary by prompt, user and model version. We measure visibility across many prompts over time and work to increase how often, and how accurately, you are mentioned.
Talk to us about AEO / GEO
Tell us about your firm, your markets and your goals, and we’ll come back with a clear plan and next steps.
Get a proposal