🇬🇧 United Kingdom · Law Firms
PPC for solicitors in the UK
Legal PPC punishes loose accounts. With some of the highest click costs on Google, every irrelevant search term and missed call costs real money. Pricing pages required by the Transparency Rules are also strong SEO assets: “conveyancing fees” and “probate solicitor cost” searches have clear commercial intent.
What PPC for solicitors involves
- Campaigns split by practice area and case value so budgets follow the most profitable work
- Large negative keyword lists (e.g. "jobs", "salary", "free", "school") maintained weekly
- Call tracking and offline conversion imports from your intake or case-management system
- Ad copy reviewed against your advertising rules before launch
- Local Services Ads and Microsoft Ads where they lower blended cost per case
- Dedicated landing pages per practice area with a clear consultation call to action
Built for the rules in the UK
Relevant bodies: Solicitors Regulation Authority (SRA), Bar Standards Board (barristers), ASA / CAP Code.
- The SRA Transparency Rules require price and service information on your website for certain services, including residential conveyancing, probate, and some employment, immigration and motoring matters.
- Firms must display SRA regulatory information and the SRA digital badge.
How we work
01
Account audit
Search terms, match types, negatives, tracking and wasted spend. We show you exactly where budget is going on searches that never become clients.
02
Tracking first
GA4, offline conversion imports and call tracking so bidding optimises for leads that become clients.
03
Campaign build
Tightly themed campaigns by service and location, with ad copy that meets advertising rules in your profession and market.
04
Landing pages
Fast, focused pages for each campaign theme, A/B tested.
05
Weekly optimisation
Bids, budgets, negatives and creative reviewed weekly; monthly reporting on cost per lead and lead quality.
Related pages
- Marketing for solicitors in the UKPricing pages required by the Transparency Rules are also strong SEO assets: “conveyancing fees” and “probate solicitor cost” searches have clear commercial intent.
- SEO for solicitors in the UK
- PPC servicesGoogle Ads, Microsoft Ads and paid social management built around cost per qualified lead, for law firms, accountants, financial advisors and B2B companies.
- 🇺🇸 PPC for law firms in the US
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- 🇦🇺 PPC for law firms in Australia
- 🇦🇪 PPC for law firms in the UAE
Frequently asked questions
Why is legal PPC so expensive?
A single case can be worth thousands or more to a firm, so competitors bid aggressively. That makes tracking and lead quality, not raw click cost, the numbers that matter.
What budget do I need?
It depends on your market’s click costs. Legal and financial clicks are among the most expensive on Google, so we model a starting budget from your target cost per lead before launch.
Can you take over an existing account?
Yes. We audit it first and keep the history intact. Rebuilding from scratch throws away useful conversion data.
PPC for solicitors: get a proposal
Tell us about your firm, your markets and your goals, and we’ll come back with a clear plan and next steps.
Get a proposal