🇺🇸 United States · Med Spas & Aesthetics
SEO, PPC and AI-search marketing for med spas in the US
Most aesthetic clinics are single-location businesses competing in a fast-growing market. Advertising prescription treatments is tightly restricted in every market we serve, so successful campaigns focus on consultations, practitioners and outcomes rather than product names. Ownership and supervision rules differ widely by state, so campaigns should reflect who performs treatments and under whose supervision.
Regulators and rules for med spas in the US
Marketing has to work within these. We build them into briefs, copy and ad reviews from the start.
Who sets the rules
- State medical boards (supervision and delegation rules vary by state)
- FDA (prescription drug promotion)
- FTC (endorsements and reviews)
What it means for marketing
- Google Ads restricts prescription-drug terms such as brand names of neurotoxins.
- Before-and-after images and endorsements must not be misleading under FTC rules.
Common challenges
- Rules restricting advertising of prescription-only treatments such as botulinum toxin
- Ad platform restrictions on healthcare and cosmetic procedures
- High competition and price-led discounting
- Keeping patients rebooking on schedule
How we market med spas
01
Consultation-led pages
Treatment and concern pages ("forehead lines", "skin laxity") that lead to a consultation, written within advertising rules.
02
Local SEO and reviews
Google Business Profile, practitioner bios and credentials.
03
Paid social and search
Campaigns that comply with platform healthcare policies and local rules.
04
Rebooking automation
Treatment-interval reminders by email and SMS, with consent.
Where clients look for aesthetic and medical spas in the US
Directories and platforms worth claiming, completing and keeping consistent.
- RealSelf
- Yelp
- Google Business Profile
Services
- SEOTechnical, on-page and content-led SEO for law firms, accountants, financial advisors and B2B brands across the US, UK, Canada, Australia and the UAE.
- PPCGoogle Ads, Microsoft Ads and paid social management built around cost per qualified lead, for law firms, accountants, financial advisors and B2B companies.
- Email MarketingLifecycle email, nurture sequences and newsletters that turn enquiries and past clients into revenue, with consent and deliverability handled properly.
- AutomationWorkflow and AI automation for intake, onboarding, follow-up and reporting, so your team spends time on clients, not admin.
Med Spas & Aesthetics marketing in other markets
Other industries in the US
Frequently asked questions
Which marketing rules apply to med spas in the US?
Google Ads restricts prescription-drug terms such as brand names of neurotoxins. Before-and-after images and endorsements must not be misleading under FTC rules. Relevant bodies include State medical boards (supervision and delegation rules vary by state), FDA (prescription drug promotion), FTC (endorsements and reviews). This is general guidance, not legal advice; your firm should confirm requirements with its regulator.
Which directories matter for med spas in the US?
The most useful listings are usually RealSelf, Yelp, Google Business Profile. Keeping them complete and consistent supports both local SEO and AI-assistant visibility.
Can we advertise Botox?
In most of our markets you cannot advertise prescription-only medicines such as botulinum toxin to the public by name. We build campaigns around consultations and concerns instead.
Marketing for med spas in the US: let’s talk
Tell us about your firm, your markets and your goals, and we’ll come back with a clear plan and next steps.
Get a proposal