🇬🇧 United Kingdom · Accountants & CPAs
PPC for accountants in the UK
Accounting clicks cost less than legal ones, but demand is seasonal. Good accounts flex budget around deadlines and filter out DIY and software searches. Making Tax Digital for Income Tax (from April 2026 for sole traders and landlords over the income threshold) and the 31 January Self Assessment deadline create predictable search peaks.
What PPC for accountants involves
- Budget calendars that scale up before key tax deadlines and down after
- Negative keywords for software, jobs, courses and free-filing searches
- Separate campaigns for business, personal tax and advisory services
- Call extensions and booking links for consultations
- Remarketing to visitors who read deadline guides
Built for the rules in the UK
Relevant bodies: ICAEW, ACCA, ICAS, AAT, HMRC (agent standards).
- Professional-body codes prohibit misleading marketing and anything that discredits the profession.
- Marketing emails to individuals need consent under PECR (the “soft opt-in” can cover existing clients).
How we work
01
Account audit
Search terms, match types, negatives, tracking and wasted spend. We show you exactly where budget is going on searches that never become clients.
02
Tracking first
GA4, offline conversion imports and call tracking so bidding optimises for leads that become clients.
03
Campaign build
Tightly themed campaigns by service and location, with ad copy that meets advertising rules in your profession and market.
04
Landing pages
Fast, focused pages for each campaign theme, A/B tested.
05
Weekly optimisation
Bids, budgets, negatives and creative reviewed weekly; monthly reporting on cost per lead and lead quality.
Related pages
- Marketing for accountants in the UKMaking Tax Digital for Income Tax (from April 2026 for sole traders and landlords over the income threshold) and the 31 January Self Assessment deadline create predictable search peaks.
- SEO for accountants in the UK
- PPC servicesGoogle Ads, Microsoft Ads and paid social management built around cost per qualified lead, for law firms, accountants, financial advisors and B2B companies.
- 🇺🇸 PPC for CPA firms in the US
- 🇨🇦 PPC for CPA firms in Canada
- 🇦🇺 PPC for accountants in Australia
- 🇦🇪 PPC for accounting firms in the UAE
Frequently asked questions
Should we advertise all year?
Usually yes, at different levels. Business advisory and bookkeeping searches run all year; personal tax spikes around deadlines.
What budget do I need?
It depends on your market’s click costs. Legal and financial clicks are among the most expensive on Google, so we model a starting budget from your target cost per lead before launch.
Can you take over an existing account?
Yes. We audit it first and keep the history intact. Rebuilding from scratch throws away useful conversion data.
PPC for accountants: get a proposal
Tell us about your firm, your markets and your goals, and we’ll come back with a clear plan and next steps.
Get a proposal